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There has been a major shift in the way we promote our brands for the past two years. We’ve learned that social media has become a priority to most marketers.
What can we expect from companies on how they utilise social media this year? Let’s take a look at some of the findings from the latest studies.
1. More Social Media Hires
According to Founder and CEO of Jotform, Aytekin Tank, “…the problem is when social media isn’t prioritised, organisations miss out on the opportunity to optimise platforms and turn them into revenue generators.”
It is essential to hire and have a whole team of marketing professionals that have experience not only in drafting and scheduling posts, but to also have the capacity to engage with the online audience within the brand’s tone of voice. People are engaging more with their favourite brands on social media, even making sales! This is why social media support staff and community managers are also necessary.
Although the budget is tighter for marketers in recent years, Hootsuite’s latest report found that more than half of the 18,100 marketers they surveyed said that they’re planning to increase social spending this year.
Survey says they’re looking at investing more on Instagram, Facebook, YouTube and LinkedIn. However, the largest increases in spend will be on TikTok, Pinterest and Snapchat as studies have seen the biggest jumps in effectiveness belong to these platforms.
This year, B2B marketing sees an increase in investment on Instagram and Twitter.
3. Customer Collaboration
Briana Rabiola, Social Media Manager at the American Association of Nurse Anesthesiology, says “User-generated content will continue to grow, taking a larger role in overall marketing strategy and campaign development. Audiences will become part of brand images and voice.” This is where Influencer Marketing comes in.
An example used by Sprout Social is the partnership between Pura Vida Bracelets which had 300,000 followers on Tiktok and social media celebrity Charli D’Amelio who had 112 million followers at the time of the campaign. The brand took interest in this and was able to expand its following. The brand now has 465.5K followers.
4. Snackable Content
Speaking of Tiktok, businesses are now investing more in Snackable Content. Hubspot defines Snackable Content as “straightforward, short-form, easily digestible content that lends itself to being passively consumed and shared on social media.” It is because of these characteristics that made it so effective.
A norm has emerged from this and it’s called the Vertical Videos. A study from Buffer found that vertical videos have generated 68% more engagement on ads.
5. Social Selling
Physical stores may live on, but e-commerce in social media is here to stay. Research from Hootsuite and We Are Social saw younger generations turning to social media more than search engines to look for brands.
Companies will use social selling to allow users to make a purchase from whichever platform they’re on.
Which of these have you implemented in your own business and which one works well for your brand so far?
Let us know in the comments and tell us how we can help you achieve your ultimate social media campaign this year.
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As defined by NG Data, Interactive marketing is a “one-to-one marketing practice that centers on individual customer and prospects’ actions. It is customer-centric and focuses on the ways brands react to customer’s actions and preferences, aiming to meet their expectations.” This practice has been used for years but has become more prominent in the beginning of 2020 making it more important than ever.
Adding interactive features to your social media or website is always a great way to encourage customers to get themselves involved with your brand. But you will need to go further than what’s already been done.
Get to know the types of interactive marketing and why it’s essential to spend more time on them than other practices this year and beyond.
What are the types of Interactive Marketing?
We found that since 2020 began, consumers seek a personalised approach in brands’ messaging. According to a study, 93% of marketers believe that interactive content is more effective at educating consumers and in gaining more page views and conversions compared to static content.
Special Offers and Giveaways
The best ways to increase your brand’s audience and engagement are with special offers and social contests. People love free stuff! So by offering prizes, may it be a free product from your brand or a huge discount, it will surely catch attention. This is also aimed to grow leads.
An example of a Giveaway from @themoonshop aimed to boost its number of followers.
A section from themoonshop.com.au offering a discount for every new subscriber. This is aimed to increase its email list.
Quizzes, Polls & Surveys
Quizzes, polls and surveys are effective ways to trigger interaction. These allows brands to gather insights from consumers about their products or services while consumers get to know more about the brands, why and what they need from them.
An example from @netflixanz’s Poll allowing users to recommend content to other users.
A selector that encourages users to purchase a product.
Calculators create relevancy and simply help the user make decisions.
A calculator section from YourMortgage.com.au to help users determine their mortgage repayments.
A calculator from Active.com that helps a user decide on food intake and fitness activities.
This allows users to choose their own journey. It increases engagement and time spent by a user on your website.
You can send automated emails when a triggering event occurs. Abandoned shopping carts, first timer sign-ups and repeat page visits are types of triggering events. They are reminders, provide further information, new offers and incentives such as gifts of appreciation for showing interest in your brand.
A diagram that shows how a trigger event works.
Newsletters with quizzes are also an effective form of interactive marketing. It keeps the audience interested and makes them read through the end.
A contest within the contents of Silkari Suites at Chatswood’s newsletter.
Have you implemented these strategies in your marketing campaigns as of late? Which one’s your favourite and have received the best results?
Tell us how you’ve been using Interactive Marketing for your brand in the comment below.
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Although many businesses have remained open or are already reopened, they continue to struggle from the impact of COVID-19. One industry that has been overwhelmingly affected by this crisis is the hospitality industry. As businesses are forced to reconsider financial plans, marketers too are forced to reevaluate their communication strategies to optimise for the lowest cost with the highest impact.
So how should you assign your marketing budget if no one is actively searching and booking holidays and dining out? Not to worry – there are still plenty of opportunities for your brand to engage with your audience despite the restrictions, so they can keep you in mind for when they’re ready to visit your establishment again!
Here are 7 ways to keep your hotel or restaurant on the radar:
1. Encourage wellness
Provide useful (and shareable!) content that encourages your audience to boost their wellness and stay safe during the pandemic.
Although restaurants and hotels took a big hit in revenue due to COVID-19, many in the industry have chosen to give back to the medical community by offering donated meals or a free stay at the hotel.
Accor Hotels found a way to do this by partnering with Sunrise.
3. Engage with your audience
Some hotels started a competition to encourage user interaction for a chance to win a free or discounted stay, others have opted for something simply fun like creating a Spotify channel.
Corpo Santo Lisbon Historical Hotel aimed to personally connect with their audience remotely and felt the best way was through music, so the team members created a Spotify channel with songs close to their heart. Members from all departments and levels contributed, “from the housekeeping team to chefs and the front office,” says General Manager Pedro Pinto.
4. Sell meals kits
Consider selling ‘almost-ready’ versions of your most-wanted dishes.
For example, Sydney restaurant CicciaBella offered “takeaway for the home” packs that allows its audience to take their culinary experience home to enjoy.
5. Share your DIY cooking videos
With nothing better to do, many people are looking for ways to pick up new skills at home, or enhance their stay-at-home experience, such as cooking up more advanced dishes.
Zagame’s House posted a video of Head Chef Michael Tse sharing simple and delicious ways to make pasta. This is also a good type of content for your brand if you’re offering almost-ready meals.
6. Post about your health and safety protocols
It’s important reassure your audience and let potential guests know about your health and safety protocols. An example is Meriton Suites’ ‘StaySafe’ program which explains how they have applied the latest government guidelines to best protect their guests and staff during and after the pandemic.
7. Know your timing
Above all, we need to be considerate and mindful that these are uncertain times, so timing and appropriateness of messaging are of the utmost importance to maintain and build a good brand reputation.
The marketing plans we had strategised for 2020 has been constantly and drastically changing throughout the course of the year, the best way to ensure your brand stays connected with its audience is to stay on top of the latest news, regulations, and apply the highest level of customer service and empathy (as you normally would!) to all levels of communication. That way, you can keep your audience entertained and inspired so that when they’re ready to travel again, your brand is the one they think of.
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Offshoring company Staff Domain helped their employees continue their work by providing equipment brought to their homes.
Companies/individuals showing how they have contribute to defeat COVID-19 through a fundraiser post.
Influencers in the beauty industry have collaborated remotely on YouTube for a cause.
Center for Disease Control in the US call for donations in Facebook
According to Sprout Social, brands have also increased their presence in direct message responses especially in the health care and media industries as these have become the top of mind during this time. Meanwhile, sports and travel industries have seen a massive decline in the number of posts due to restrictions in sporting events and tourism.
In the first few weeks of global quarantining,engagement rates were down across all industries. However, as of the beginning of May, engagement rates on Facebook and Instagram started rising again. Posting frequencies increased as marketers began to adjust to the new normal.
With users now spending more time online, brands must focus on the relationship-building aspect of social media, rather than heavily promoting their products and services, and take advantage of their audiences’ extra attention on the platforms.
Social Media platforms launching new features to support small businesses
As small businesses are facing challenges during the pandemic, social media platforms are finding ways to supporting them.
Facebook introduced theBusiness Resource Hub which aims to keep small business owners informed of the ongoing crisis. They also rolled out the Facebook Shop to help businesses improve their user experience. Customers will easily browse through the products, add to cart and check out within the platform itself. Keeping in touch with customers is also made easy with Messenger, Insta Direct and WhatsApp for Business.
A sample of Facebook Shop from US-based small business, Ink Meets Paper.
(Image from Facebook)
Facebook Shops had been working on this Checkout feature for a while now, but expedited roll out to support e-commerce sites during the COVID-19 crisis. It’s currently being rolled out in the US and we’re looking forward to seeing it become available soon here in Australia.
LinkedIn launched their ownCoronavirus Resources Hub. It helps people find jobs, explore volunteer work and look for talent. It also started offering free or discounted webinars, learning courses and job postings.
Twitter pushed up COVID-19 related news and updates in the Explore tab to prioritise the more important and relevant topics.
Social media is playing a vital role to help support businesses by developing these resources keeping consumer trends top of mind. What do people need now more than ever? What are the things they are most worried about? How can they do their part to help those who are in need?
At the end of the day, we all have one common goal: to support each other when times are tough.
How has COVID-19 affected your business’ marketing efforts? What adjustments are you making to cope with the current crisis we all face? Let us know!
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So, are the signs all pointing to your website being held hostage? Did you just lose access to your website? Here’s a quick guide on how you can get your website back:
Are you the owner?
Remember who set up your Domain Name Server, Web Hosting Account and the File Transfer Protocol. If you were the one who set these up, then great! You won’t have problems retrieving access. You are still the owner of your website even if the developer changed credentials.
So, you’re the owner. Awesome! Now what?
You can remove the developer from accessing your website. It may cost you a few calls to the right people, but it is worth it. You’ll gain back control over your website by deleting the developer’s File Transfer Protocol (FTP) account. This is only applicable if you’ve created your own FTP account. Don’t forget to create one for yourself.
Next, change the passwords!
Change all your passwords, especially your domain registrar. When you do this, the developer is no longer able to change any Domain Name Server (DNS) settings.
What if you’re not the owner?
Don’t worry! You still have a chance to retrieve what you’ve lost!
If the web host isn’t the one who holds your website hostage, you can ask them to change the password for you. You’re still paying for your website. This means you are still its solid owner even though you’re locked out by the developer.
But what if you don’t own anything?
Can lawyers help? Possibly. Can you consult another (and a more trustworthy) web developer? Sure.
And if ownership sits with the website developer and they won’t budge, it may be time to consider having the website built from scratch so you can stop losing sleep – and doing it correctly to make sure you have ownership and control of it all moving forward!
If you’re going through this, it’s okay! You’re not alone. Talk to us and let’s discuss how we can help you rescue your website!
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It has created a way for businesses to send out their brands’ message to their target audience. Survey says that 73% of small businesses invest in social media, and the most used platforms by marketers in Australia are Facebook and Instagram.
The value of social media is practically embedded into the basics of marketing these days. Brands take advantage of the tools the platforms offer, set up pages and reach out to online communities by joining and setting up groups to organically promote their brands, and most importantly, they use ads.
If your business hasn’t tried setting up ads and you don’t know where to start, learning the different ad types is an important first step. It will help you determine when it is appropriate to do what.
A Simple Guide to Facebook & Instagram Ad Types
Do you want your existing posts to have more exposure? Launch campaign by boosting your post to show it more frequently to a wider audience, or to a specific target. It will guarantee an increased number of reach and engagement.
Do you want to gain more followers and page likes? Create an ad content that includes a specific Call-To-Action button to encourage your target audience to like your page. This is currently only available for the Facebook platform and not Instagram.
Are you aiming to increase your website traffic and/or to sell a product via your social media page? Create an ad content with Call-To-Action button that will take your customers to your website or product page.
Do you want to tap into the feeds of people who have recently visited your website, or people from your email marketing list? Have your ad delivered to a specific audience with retargeting.
Both Promotional and Retargeting ads will not show on your page. These are only visible on your target audience’s feed.
So, which one is the best one? It really depends on your marketing goal. But of course, the ad won’t be effective if you don’t create an awesome content.
Plan and design your caption and creative. Create your social media posts by choosing the right visuals and planning them carefully. Check out our tips here! Once you’ve finalised your content, you’re ready to set sail!
So ‘What’s in it for me?’ you may ask. Well, social media guarantees a range of potential results. As you set up your ad, it presents a specific number of reach and engagement. Here are some of the benefits of social media ads.
• Significant increase in exposure
More people will develop an awareness for your brand. You will become more discoverable. This will then lead to increased number of reach and engagement. This also means attracting leads and developing industry partnerships.
• Community building
When your brand attracts more followers and/or page likes, it will also develop loyal online fans. You’ll have more valuable interactions and conversations with your audience. Facebook and Instagram have made this easy with messenger pop-up and the Q&A feature on stories.
• Attracting talent
Social media has become a way for businesses to showcase their employee experience (EX) and company culture. Therefore, it convinces online job seekers to apply for a role in your company. Social media is indeed a gateway to recruitment opportunities.
• Providing consumer insight
By looking at your social media analytics, you will easily determine your audience behavior. It will help you discover more about what your customers are looking for.
Despite all these advantages, there are still some businesses not keen on using social media to promote their brands. They may be hesitant to try something which for them is out of the ordinary. But every business must take a chance!
How much time and money are you spending on your campaigns? Are you doing it efficiently? Is your brand getting enough exposure it needs? Haven’t tried social media ads yet? Confused? We want to know! Chat to us about your business’ current pain points or concerns and let us help pave your social media path!
https://www.domin8marketing.com.au/wp-content/uploads/2019/08/Social-for-Business.png11382048Krisline Avilahttps://domin8marketing.com.au/wp-content/uploads/2018/04/domin8-logo-white-teal.pngKrisline Avila2020-02-23 01:46:022021-07-01 03:43:56Types of Social Media Ads and How Your Business Can Benefit
A website can transform your business. Your website is who you are. It is your ultimate tool, your marketplace, your lead generator, your communicator, your body of work. But what happens when you lose it to a bad web developer?
Let’s say you’re a website owner. You’re all pumped up to get your content published but you don’t know how. You reach out to your web developer to load and publish it for you, but they seem annoyed by your request. They ignore you, or worse, they ask for additional costs. This could be a sign they’re holding your website hostage.
Unfortunately, this happens all the time. Even worse, you don’t have a tiny clue if your website is safe from its developers right now! But there are ways to determine if your website is in a hostage crisis. Here are the warning signs:
The developer is hiding important information from you during the building process or even after the website is built, such as full admin access.
The developer has taken full control of your website without you even noticing.
Your website is accessible to you only if the developer’s demands are met, such as an unreasonable amount of additional fees.
The developer is not giving you ownership despite you being the owner of the brand.
So, how can you protect your website from a hostage situation?
It is tricky to build your own website. If you’re not as technologically skilled as a web developer, you will need all the help you can get. But before you hire any developer or designer, here are a list of steps to take to minimise the chances of a website hostage crisis:
1) Determine who owns the your domain and web hosting.
You don’t necessarily have the own the actual servers your website is hosted on, there are many companies that offer just that – web hosting. However, to ensure you have full access to all your web content regardless of who builds it, you should be the one to register the hosting account so if things ever go wrong, you can recover access by proving your identity with the hosting company.
If you already have a website you want to rebuild, but you’re unsure who it’s hosted or registered with, you can find out by searching here. However, this information is not fully accessible on countries with GDPR laws.
2) Register your hosting account
You need to register and know how to set up your own web hosting account, or you should immediately be given access before building your website. You need to have full control of this, so you won’t have a hard time making updates to your website later.
3) Register your domain name
This is your website’s URL and is a key element to your website, you wouldn’t want to use a random nonsense address when you’re telling people to check out your business website! Don’t rely on a developer or a designer to do this for you. If they buy a domain on your behalf, it’s their domain, not yours. There is a possibility to get it back, but most of the time it costs more than it should.
4) Ask for a contract
You need to consider only working with professionals that will present a contract. You will need to read through it carefully to make sure your website is owned by your business, not by the developer or designer.
5) Ask for the log in details
Before launching your website, make sure you pay attention to the details. You will need to ask for a handful of usernames, passwords and licenses so you can access the backend before you proceed. For your files, make sure you are provided with the FTP server name and path as well.
Never forget the analytics! Get it installed under your business’ Google Analytics account to gain full access of your data. This is important for your SEO efforts.
7) Back everything up
Make sure your developer creates a backup of your website. If held hostage, they can always delete all your website’s data. You can prevent this from happening by backing everything up! When all else fails, your backup won’t. It will save your website.
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As a business, how do you get your audience to tag their friends and hit that share button on your posts? How can you make your social media content shareable, engaging, and, well, “tag-worthy”?
Social media platforms are changing more frequently than ever before, and businesses need to constantly come up with better, more creative ways to break through the noise and capture their audiences’ attention.
Not sure where to start? Here are the Top 8 Ways to Make Your Social Content “Taggable”!
And no, we’re not referring to clickbaits. No one likes the feeling of being lured into something false, so make sure your headline is compelling while being true to the content!
2. Pick A Hot Topic
What type of news and trends does your audience watch out for? What topics are they are interested in? Do your research. Check out what competitors are sharing. If you already have an established blog, take a peek into your analytics and explore your audience behavior – use your data to identify popular topics and get writing!
3. Write Something Practical
A study on the psychology of content sharing showed that 90% of social media users share helpful content that is beneficial in solving other people’s problems. Majority of your content should include solid information or some form of advice.
Another popular content type are not only informative, but fun as well. Examples of these are list posts (headlines that start with words like “Top” or “Most”) and instructional contents (the “How-Tos” and “DIYs”).
4. Tell A Story
People love a relatable story. If you put a personal touch to your content, and people relate to it, they are more likely to share it. We are emotional beings and whatever we see online that makes us laugh, smile, cry, or angry, we share and pass it on.
While it’s important to stay relevant and cover hot topics, there’s also value in creating timeless content.
According to a study by Buzzamo, evergreen content consistently gains shares and links. Create content your audiences can go back to after a couple of years that would still feel relevant and shareable. These also means you’ll have content you can reuse again and again over the years!
Not everyone has the time to read a lengthy article, but there are other ways you can pass on useful information and get your post shared. Explore the different content formats and determine which one best fits your content and audience’s interests.
Here are the top content formats to maximise post engagement:
Timing is the key to your successful social media content. Post on days and times your audiences are most likely to be online.
Sprout Social’s 2019 global study found that the best day to post on Facebook is Wednesday at 11:00am to 1:00pm (lunch time), while on Instagram, the best days are Wednesday and Friday at 10:00am to 11:00am. Of course, this varies depending on your location and type of business, so definitely check out the analytics for your social media platforms and work out your audiences’ online behavior.
Social media is an ongoing learning curve as new technology is released and our audiences change their behaviour. Have you been doing something that’s worked super well for your business, or are you having trouble getting your channels to where you’d like them to be? Let us know, we want to hear all about it!
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We made it, to yet another decade (YAYY!) and we’re excited for what’s to come! As we welcome this new era of digital marketing, we look at the top trends to watch out for in 2020.
There was a time when AI, data-driven marketing and visual and voice search engine optimisation were so far-fetched and ambitious that marketers didn’t even consider them to be possible tools for their brands’ success. Now, these technologies are in an upward trend.
The development of these trends are so fast paced, there’s no stopping its rapid advancement. Here, we explore the biggest marketing trends of 2020 that brands shouldn’t ignore.
Social Commerce or Shoppable Posts are the types of social content where we can purchase a product or service. This is a brilliant way for businesses to bring their social media followers to their websites. People already use social media to research about a product (e.g. types, brands, functions and reviews), so this feature perfectly creates a call-to-action to convert the curious consumer into a customer right there and then.
It isn’t new in the social space but with Instagram’s announcement of the Checkout feature early last year, 2020 will see an increase in its use.
Chatbots and Conversational Marketing
Chatbots are what brands need right now. Let’s face it – consumers are impatient. Hubspot’s recent study on Live Chats found that 82% of consumers want a response within 10 minutes of when they ask a question about marketing or sales.
This is one of the reasons why chatbots have been in demand in recent years – and it will continue to grow in 2020. Consumers prefer chatbots over other means of contacting a business as they are responsive 24/7 and can accurately record messaging and purchasing history.
Despite the rise in chatbot demand, people are also looking for a more human approach. Conversational marketing is a real-time, one-on-one connection between brand marketer and consumer.
Businesses can build stronger relationships with their customers with conversational marketing. Through messaging apps and third-party tools that allow chat boxes installed on their websites, it allows us to enhance the user experience.
Programmatic advertising is the automated buying and selling of online advertising with the use of AI. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts into one technology platform. Ad placement, media buying, performance tracking and customer targeting are examples of programmatic advertising.
It is effective as it uses automation, therefore it’s faster, more efficient and helps businesses acquire more customers at a lower cost.
Any form of video content, from short films to explainer videos, guarantee a boost in social reach and engagement for as long as your business properly utilise your social media platforms. One example is the live broadcast feature of Facebook and Instagram. This allows brands to launch a live streaming event where viewers can participate by leaving messages in the comments section. LinkedIn has also launched a live stream feature early last year, which is has been especially helpful for B2Bs.
Another type of effective video content is the Vlog. Unlike explainer videos, vlogs have a more personal touch to it. Viewers love it because it’s relatable and more human.
Visual and Voice Search
People are now using search engines on a whole new level. With voice and visual search tools now developed and made available to all, businesses need to bump up their game with their approach on SEO.
Ultimately, AI is the key driver in today’s marketing. It helps businesses understand their customers’ behavior and search patterns by analysing and monitoring data from social media platforms and other websites.
Despite this, businesses are keen to focus on people as well, not only in technology. According to marketing expert Michael Brenner, “there is a pushback against the increased digitisation and automation of interactions between brands and consumers, and a desire to make marketing more human again.”
Is your business up-to-date with these digital marketing trends? Which ones have you already implemented? Let us know your thoughts!
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