Top 8 Ways to Make Your Social Content “Taggable”

As a business, how do you get your audience to tag their friends and hit that share button on your posts? How can you make your social media content shareable, engaging, and, well, “tag-worthy”?

Social media platforms are changing more frequently than ever before, and businesses need to constantly come up with better, more creative ways to break through the noise and capture their audiences’ attention.

Not sure where to start? Here are the Top 8 Ways to Make Your Social Content “Taggable”!

1. Create A Compelling Headline

This is the first impression your content makes on your audience! One study suggests that most people share articles based only on the headlines, so make sure it’s relevant to your audience and emphasises why your content will add value to their lives.

And no, we’re not referring to clickbaits. No one likes the feeling of being lured into something false, so make sure your headline is compelling while being true to the content!

2. Pick A Hot Topic

What type of news and trends does your audience watch out for? What topics are they are interested in? Do your research. Check out what competitors are sharing. If you already have an established blog, take a peek into your analytics and explore your audience behavior – use your data to identify popular topics and get writing!

3. Write Something Practical

A study on the psychology of content sharing showed that 90% of social media users share helpful content that is beneficial in solving other people’s problems. Majority of your content should include solid information or some form of advice.

Another popular content type are not only informative, but fun as well. Examples of these are list posts (headlines that start with words like “Top” or “Most”) and instructional contents (the “How-Tos” and “DIYs”).

Screenshots from Buzzfeed’s Tasty successful DIY videos.
Source: AdWeek.

4. Tell A Story

People love a relatable story. If you put a personal touch to your content, and people relate to it, they are more likely to share it. We are emotional beings and whatever we see online that makes us laugh, smile, cry, or angry, we share and pass it on.

Also try tugging at heartstrings with Nostalgia and Collective Memories.

If you know, you know. #80skids

5. Make It Timeless

While it’s important to stay relevant and cover hot topics, there’s also value in creating timeless content.

According to a study by Buzzamo, evergreen content consistently gains shares and links. Create content your audiences can go back to after a couple of years that would still feel relevant and shareable. These also means you’ll have content you can reuse again and again over the years!

A “listicle” from the Independent.co.uk from 2017 – still relevant today!

6. Make It Easy To Absorb

Have you heard of TL;DR?

Not everyone has the time to read a lengthy article, but there are other ways you can pass on useful information and get your post shared. Explore the different content formats and determine which one best fits your content and audience’s interests.

Here are the top content formats to maximise post engagement:

Videos

Studies show that 92% of social media users watching video on mobile will share it, and social video gets shared 1200% more than text and image posts combined. Make a video content that resonates with your audience, and most importantly, make it short and sweet.

 Images

Staged stock photos are a big NO NO! They look unnatural and boring. Create your own images, one that reflects your brand and the message you want to convey to your audience.

Example of an unnaturally staged stock photo.
Nobody is that excited to be at work. Ever.
Tacobell’s brilliant Instagram summer campaign.

Find out how you can create your image posts that speaks about your brand <link separate article on creating your image posts here>.

Infographics

You’ve conducted a research with compelling results, yet your article isn’t getting enough traffic. It could be because no one wants to read a huge block of text.

Try grabbing the reader’s attention by inserting your key findings into an infographic instead! Hubspot’s research suggests that infographics are shared 3x more than any other visual content online.

An infographic posted on Entrepreneur.com that shares tips on becoming successful.

Interactive Content

Create content that encourages your audience to engage with your brand by answering quizzes or questions, and sharing their results with friends. Examples of these are the Buzzfeed quizzes that describe you as a fictional character in a famous movie.

7. Find The Perfect Timing

Timing is everything!

Timing is the key to your successful social media content. Post on days and times your audiences are most likely to be online.

Sprout Social’s 2019 global study found that the best day to post on Facebook is Wednesday at 11:00am to 1:00pm (lunch time), while on Instagram, the best days are Wednesday and Friday at 10:00am to 11:00am. Of course, this varies depending on your location and type of business, so definitely check out the analytics for your social media platforms and work out your audiences’ online behavior.

8. Set Up Ads

Ads are an effective way of reaching a wider audience in a targeted manner, making sure your content is viewed by exactly who it was intended for. Determine the different types of social media advertisements and assess which ones are appropriate for your business and content type!


Social media is an ongoing learning curve as new technology is released and our audiences change their behaviour. Have you been doing something that’s worked super well for your business, or are you having trouble getting your channels to where you’d like them to be? Let us know, we want to hear all about it!

Instagram Likes No Likes. What does this mean for Aussie businesses?

The social media giant recently announced that it has rolled out a trial to hide the number of likes on a user’s post. The user still gets to see who have liked their posts by clicking on “and others”, however no other account can see this figure. The change has been implemented in seven countries including Australia.

The reason behind it?

“We want Instagram to be a place where people feel comfortable expressing themselves,” according to Mia Garlick, Facebook Australia and New Zealand’s Policy Director.

By removing the number of likes, their goal is to also “remove pressure” on its users. According to reports, the test also aims at determining how it will benefit the user experience by making them focus more on sharing content of things they love, rather than acting on the pressure of gaining a certain number of likes.

It’s a fact that social media influences our mental health. A 2018 survey from the Pew Research Centre found that about 40% of teens in the US feel pressure to only post content that had earned a specific number of likes and positive comments on social media platforms.

Considering these findings, Instagram has taken action to help resolve the issue by rolling out a few changes, including:

  • a new notification system to combat hate speech
  • updates on account disable policies
  • a new feature called “Restrict” to prevent bullying
  • and now, adding to this list is the “No Likes” test

How will the recent Instagram changes affect Aussie businesses?

The changes won’t have much effect on the way brand and influencer accounts (now called Creator Accounts) access their own data analytics. Instagram has said that analytics tools and other measuring platforms used by businesses are still able to track the number of likes on a post. However, social media marketers who use Instagram as their main platform will need to adapt. It’s no longer just a simple numbers game of “how many likes” and “how many followers”. Instagram strategies for businesses will need to be revised.

Humans are inherently social and follow a herd mentality, so if likes per post is a key metric you report on for your accounts, be prepared to see an overall drop and set new average benchmarks. The logic is simple – when users don’t see likes on a post, they are generally less likely to engage with it themselves.

How do we keep up with the pace of this ever-changing platform?

As a business owner, or a digital marketer, how can you adapt to these changes? Are you currently measuring your Instagram account’s success simply based on the number of likes on your posts? If so, have you considered different ways to measure your success apart from this metric?

This change is likely to stay. But don’t fret! You can generate successful outputs without having to feel pressured on the number of likes you get. Forget everything you know about Instagram post likes. Start paying more attention to your post reach, shares and clicks. These are metrics to identify whether users view your content to be “worthy”, and are key indicators of whether they will continue to take further actions with your brand.

It all boils down to how businesses will rethink the way they analyse data and the kind of content they put out there in order to drive a wider reach to achieve your business goals, and focus more on sharing content that drive sales, boost brand affinity and loyalty, and encourage user engagement in the long term beyond just post likes.

“While it’s a huge change to Instagram as we know it, it’s definitely not unwelcomed and it would serve to filter out a lot of ‘noise’ to ensure quality of content.” says Michelle Chiu, the founder of DOMIN8 Marketing.

“Instagram, social media, and digital marketing in general is a forever changing landscape. As a business owner or marketer, it’s just a matter of taking time to keep up with the latest updates, and being quick to adapt to new techniques and strategies. If your marketing budget allows, it would be helpful to gain insight from industry experts and specialist agencies.”

What do you think about the changes? How has it affected your social media performance so far?

Let us know in the comments below – we’re keen to hear about how it has impacted each brand!

Data should NOT define your marketing strategy

Now before all the big data advocates out there challenge me with arguments for the importance of data in marketing, let me just clarify one thing: I myself am very big on data. In fact, every project I enter into, my first two questions are always: 1) “How are we tracking this?” and 2) “How are we using the data to improve?”. So believe me, the purpose of this post is not to tell you to stop using data.

With the aid of technology advancements collecting data is now easier than ever, from every phone tap to even the slight twitch of an eye while browsing a website, marketers now have access to all facets of consumer behaviour along their buying journey.

Companies are fast realising and leveraging on these opportunities by shifting large portions of their marketing budget towards the acquisition of analytical software, and even building entire new departments for this sole purpose. So much so that data has become a single focal point to drive marketing forward.

Yes, data’s now a crucial part of strategic marketing, but should never be the ONLY determining factor of your strategies. Here’s 3 simple reasons why:

1. The traditional stuff worked before (and still do).

Television, radio, billboards, print – the traditional methods of advertising were purchased based on estimated viewership and circulation, and little to no empirical data to support their spending. Without direct linkage from an ad to the conversion, accurate ROI was hard to prove. Yet these were the main ways companies interacted with their audiences.

Who hasn’t seen a Coca Cola billboard and felt thirsty before? There’s no denying that these traditional methods were, and still are, effective ways to get brand messages across. While success is harder to measure, they should not be overlooked in the digital age.

2. Consumers are humans. With emotions.

We can spend all our time looking through data to find patterns and leverage on them to maximise our ROI until we reach the point of diminishing returns. However, all it takes is a slight change in consumer sentiment to send all our patterns out of whack.

Consumers are emotional human beings, and should never be seen as just a big pile of data waiting to be deciphered.

Don Draper may be fictional, but if there’s anything we can take away from Mad Men, it is this: “Advertising is based on one thing: Happiness. And you know what happiness is? It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you’re doing is okay. You are okay.”

For a campaign to be successful we must connect to our target audience on the deeper emotional level, identifying a need or desire and finding a point of relevance to communicate our product as the solution. Use emotions to create a bond between our brand and our customers, so that even when sentiments change, they will still come to us to satisfy that underlying need.

3. Don’t kill creativity by repeating history.

Creativity is a phenomenon whereby something new and valuable is formed.

Keyword: new.

Yes, collect the data and use them to make decisions. Just be mindful that all that does is tell us to repeat something that was done before based on higher performance. Historically.

One cannot innovate if we keep following the same routines, so as marketers we must always challenge ourselves to look away from what’s been done, and identify whatelse can be done to take our campaigns up another notch.

Conclusion

Data analytics have opened up many new ways to refine our marketing strategies, but should not be the defining factor of all our activities. To stay on top of the game and be resilient to changes, we must understand the lingering success of traditional media, stay true to our target markets’ craving for real human connections, and keep an open mind for creativity.

Trust your gut instinct, and support it with data.

Pokémon GO: Built on Collective Memories & Emotions

Having spent a good part of my childhood in Hong Kong, I remember being excited every Mid-Autumn Festival, because I would have the chance to go to the park and hang out with other kids until late at night, roaming around and showing off our awesome blown up lanterns attached to a plastic tube handle.

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It’s been a long while since I’ve participated in this especially because I moved away from the city for a number of years, but it has always been something I reminisce about every time the festive period came around. It is undoubtedly part of the Collective Memories (集體回憶) of all Hong Kong children. Ahh, the good old memories.

Fast forward to today, Day One of the launch of Pokémon Go in Hong Kong. Being the typical millennial that I am, I decided to explore the streets of my neighbourhood to do some hunting and test out the game.

Everywhere I walked were people with their heads down focused on their phones, some exploring solo, some as couples and some in groups of friends. In fact, when I reached the park opposite my block, I noticed that I was reliving my childhood moments from Mid-Autumn. Except this time around instead of lanterns dangling off plastic tubes, it was brightly lit smartphones attached to portable powerbanks. And the ‘kids’, well, are probably the same kids that I would have hung out with some decades ago.

As I was washed with an overwhelming feeling of nostalgia, this strange correlation made me realise one thing. The game’s success is built on Collective Memories.

For those that have played it you’d know it’s overly simple. Open the app, walk around until you see a Pokémon appear on your screen, swipe Pokéballs at it until it’s ‘captured’. Repeat.

The game’s popularity is not because of the gameplay itself, nor is it the graphics or storyline (what storyline?). It is because of the childhood memories of the the millennials, and the sense of nostalgia and belonging the game brings. I myself reconnected with a friend I have not seen for several years just because we happened to be playing Pokémon Go in the same park by chance, and I also noticed strangers on the street connecting with one another over the game. It’s the feeling of ‘hey I know what you’re up to, you’re awesome too’, and the ability to bond and be a part of this community.

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The result?

Within three days of its release, Pokémon Go attracted more users than Twitter.

As of mid-July 2016, the game attracted just under 21 million daily active users in the US, surpassing Candy Crush saga’s audience of 20 million and making it the biggest mobile game in US history.

Also share prices skyrocketed for Nintendo, albeit being a case of mistaken identity. But that’s another story.

Key takeaway for your business?

It is estimated that millennials will be spending $200 billion annually by 2017. So if you wanna be the very best, like no one ever was (please excuse the reference), you need a thorough understanding of their behaviour.

Pokémon Go is a golden example of how millennials consume products. They act on feelings and emotions. Genuine connections with a brand are more convincing for them than any sales or marketing tactics that they are targeted for.

So find relevance in your product for your target market, activate emotional responses. Be convincing in your communications, and build genuine relationships with them.

That’s the only way to catch ’em all.